I’m a Seattle-based UX Designer passionate about crafting scalable systems, designing with intention, and supporting teams toward meaningful impact. I thrive at the intersection of structure and empathy, where systems thinking meets human behavior and psychology.
Design Principles or Philosophy
My approach to design is about creating experiences that scale, stay simple, remain consistent, and are grounded in data. Design isn’t just about looks, it’s about building systems that empower people and support how products evolve.
Scalability
I think beyond a single use case. Patterns, frameworks, and templates let products grow without losing cohesion. Scalable design gives customers familiar, intuitive interactions, and it helps teams move faster while cutting down complexity.
Simple and Transparent
The best experiences are often invisible. They feel natural, easy to use, and free of friction. When customers have clarity, they make decisions with confidence. Transparency builds trust, and trust keeps people coming back.
Consistency
Consistency is tough but essential. I focus on aligning patterns, behaviors, and visual language so experiences feel predictable and grounded. A unified system strengthens the brand and gives customers confidence across touchpoints.
Data Drives Decisions
Data and research guide my work. Metrics and insights surface real needs, validate ideas, and keep teams aligned. When things are unclear, data brings focus. When opinions clash, it brings objectivity.
Where I’ve been
My toolkit
Continuously growing and adding more!
When I'm not working, I'm…
